Senior Manager, Copy and Strategy, Devoted Health
September 2019 - present
> Lead a team responsible for marketing creative copy for healthcare startup
> Work closely with business owners to refine creative strategy
> Manage team of 2 copywriters
Senior Copywriter, Sallie Mae
June 2017 - September 2019
> Concept, write, and execute materials for internal and external marketing campaigns, including company’s cyclical plan-for-college events
Senior copywriter, Rue La La
July 2015 - May 2017
> Concepted, wrote, and executed campaigns for the company's activation, retention, and acquisition initiatives
> Worked closely with UX team to update site experience copy
> Collaborated closely with designers and marketing partners
> Managed a team of two junior copywriters
Creative manager, copy & sponsored content, The Boston Globe
February 2012 - July 2015
> Copywrote, oversaw, and executed in-house advertising campaigns for all Boston Globe Media collateral, both B2B and B2C. Work included print and online ads, radio reads, and TV spots.
> Project managed and wrote all paid "sponsored" content programs for Boston.com. Clients included Live Nation, Circle Furniture, Massachusetts Office of Travel and Tourism, and more.
> Project managed and wrote print advertorials for The Boston Globe and Globe Magazine, including the 2015 guide to the Boston Globe Travel Show.
> Managed, built, and wrote content for Boston Globe Media events websites, including Boston Summer Arts Weekend and Let's Talk About Food
> Supervised one direct report and freelancers as needed.
Copyeditor, Arnold Worldwide
May 2011 - February 2012
> Served as lead editor for unique agency-within-an-agency account for Dell
> Copy edited and proofread all global print, web, and email campaigns
> Updated and maintained in-house Dell style guide
EDUCATION.
Emerson College, master of arts, multimedia journalism
Assumption College, bachelor of arts, English with a concentration in writing
St. Catherine’s College, Oxford, study abroad
OTHER ROLES.
Editor, Yankee Group
October 2007 - September 2009
Production assistant & associate production editor, Jones & Bartlett Publishers
February 2006 - October 2007