work

Creative direction & strategy

I love partnering with business owners to come up with creative strategy for their projects and pitch new ideas to them. Explore three of my recent projects.

• EMAIL: Abandon cart emails

• PHOTOGRAPHY: Devoted Health brand shoot

• SOCIAL: Corporate recruiting social + strategy

• DIRECT MAIL: Winback mailer

• EMAIL: B2B broker email series (coming soon)

Integrated campaigns

From emails to display ads, print pieces and a full-size magazine, I’ve written a little bit of everything through the years — and gotten great results doing it.

• CAMPAIGN: The big $0 for Devoted Health

• CAMPAIGN: The Boston Globe Travel Show

• CAMPAIGN: Devoted Health member referral campaign

Digital marketing

• EMAILS: Prospect and member email campaigns for Rue La La

• DISPLAY: Display banners for Sallie Mae student loans

• INFOGRAPHIC + SOCIAL: Social campaign and infographic for Sallie Mae

• LONG-FORM/SEO: Blog articles for Sallie Mae